Fact Sheet

What:
Maui Gold ® Pineapple
For nearly 100 years, Maui Pineapple Company, Ltd., has established a name for growing flavorful pineapples. The company markets its extra sweet Maui Gold® variety, which is a specialized hybrid of fruit developed and harvested only by Maui Pineapple Company. The Maui Gold® pineapple is a rich golden color, has an incredibly sweet flavor and contains three times more Vitamin C than a traditional pineapple.

Who:
Maui Pineapple Company
Since its beginning nearly a century ago, Maui Pineapple Company flourishes today as an authentic Hawai‘i company. It is the only Hawaiian pineapple company with corporate headquarters remaining on the land that birthed the company. Maui Pineapple Company employs 21st century farmers committed to high performance farming, quality and sustainable, eco-effective practices.

Where:
“Born and raised on Maui,” Maui Gold ® pineapple is grown in the rich volcanic soils of the West Maui mountains above Kapalua Resort. There are approximately 6,000 acres of Maui Gold ® pineapple in cultivation.

Contact info: Maui Pineapple Company headquarters is located at 255 South Wakea Avenue, Kahului, Hawai‘i 96732. For general questions, call (808) 877-3351 or e-mail This e-mail address is being protected from spambots, you need JavaScript enabled to view it . Website: www.mauipineapple.com.

When:
Maui’s temperate climate and nourishing soil encourages the growth and harvesting of pineapple year-round. The West Maui plantation can be visited by taking the Maui Gold ® Pineapple Tour.

Maui Gold ® Pineapple Tour
This pineapple plantation tour is the only one of its kind in the entire nation.
Guests can take pleasure in a guided tour of the fields to learn all about pineapple planting, cultivation, harvesting and tasting. Tour guides share plantation and island history with their memorable stories. Guides pick and slice fresh pineapples for tasting in the middle of the fields. Guests will hand-select their very own pineapple to take home as a souvenir. Two-hour tours are available Monday-Friday at 9 a.m. and 11:45 a.m. and a signature tour with lunch is available on Fridays. Depart from Kapalua Adventure Center in Kapalua Resort. For reservations, call 808-665-5491.

Fun Facts

• For nearly 100 years, Maui Pineapple Company has been growing pineapple; in 2005, it revealed its new extra sweet Maui Gold®.
• Purchase Maui Gold® pineapple online at www.mauipineapple.com. (The pineapples will be shipped FedEx to you from Maui to ensure freshness.)
• Maui Gold® is loaded with 3 times the vitamin C of other pineapples.
• Pineapple ranks as one of the top 50 foods with the highest antioxidant content per serving.
• Found only in pineapple, bromelain is a protein-digesting enzyme, believed to reduce inflammation in muscles, sinuses, etc.
• Two slices of pineapple has only 60 calories and no fat, cholesterol or sodium.
• Maui has long been considered one of the world’s finest pineapple growing regions.
• Maui Gold® is specially cultivated, individually hand-selected and picked only when fully ripe and ready to eat.
• It takes approximately 18 months to grow a pineapple.
• Kapalua Resort, Maui Pineapple’s sister company, is the only resort with a working pineapple plantation tour for guests and the public.
• New taste in pineapple: the extra sweet Maui Gold® variety is a special low acid hybrid grown and harvested only by Maui Pineapple Company on the island of Maui.
• Pineapple is the symbol of friendship and hospitality

Purchase Maui Gold Pineapple
Maui Gold® pineapples are available in grocery and wholesale stores throughout the Hawaiian Islands such as Safeway, Foodland, Times, Star Markets and Costco. They’re also available on the West Coast and in the Midwest of the U.S. Mainland in Costco, Food 4 Less, Save Mart, Haggens/Top Foods, Whole Foods and other fine markets.

Also, order Maui Gold® and Maui Pineapple Company logo items online at www.mauipineapple.com.

Teri Freitas Gorman, Vice President, Corporate Communications

Maui Pineapple Company

808-877-3857

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